Tech Dog Toys

Master class in Disruption 2017: Top 14 entrepreneurs on innovation (Richard Branson, Steve Forbes, Gary Vaynerchuk etc)

presentation principle 10/20/30: max 10 slides, 20 minutes, minimal font size 30
don’t listen to a client or they will ask for a faster horse, try to solve their pain in a new way

Keynotes from Synergy Global Forum New York 2017, best advice on disruption & innovation

💎 Guy Kawasaki

  • presentation principle 10/20/30: max 10 slides, 20 minutes, minimal font size 30
  • don’t listen to a client or they will ask for a faster horse, try to solve their pain in a new way
  • Hall’s competitive model (McKinsey  will charge $$$ to tell you this): low Value proposition + low Differentiation = death valley, can compete only by price; truly unique but low V = you’re in the market that doesn’t exist; low V + low Diff = you are playing stupid; high Value +high Diff = garden of Eden

 

💎Steve Forbes

  • companies that do not innovate every single day will be disrupted
  • favorite book – Steve Jobs biography by Isaacson
  • advice to college grads: don’t take a job, go to China teach English for 1-1.5 years, learn to get out of comfort zone from early years
  • wealth makes you weaker: you relax & stop hustling & innovating

 

💎 Nassim Taleb (“The Black Swan“)

  • 2 company types: fragile (large, easily break from stressors) & antifragile – stress makes stronger
  • a banker is very fragile as relies on 1 bank to get paid, a taxi driver is antifragile as has thousands sources of income
  • volatility is very positive for entrepreneur (= motivates to improve & be stronger), stability means death
  • professor in college can teach you only how to be a professor

 

💎 Ray Kurzweil, Google AI guru

  • future belongs to 3D printers, AI, vertical agriculture, cruelty free meat production
  • in 12 years humanity will reach “longevity escape velocity” ( life expectancy is being extended longer than the time that is passing)
  • in 7 years our neural cortex will be connected to the cloud via tiny robots in our blood, which will give us unlimited brain capacity & unprecedented creativity etc
  • More: Predictions

 

💎 Malcolm Gladwell (author of five books on The New York Times Best Seller list)

  • 2 types of industries (& organizations): strong links based & weak links based (basketball: need 2-3 awesome players; soccer: middle level team players more important)
  • current digital economy era – weak links, stop investing in & developing strong links, focus on weak links in your organization (receptionist, customer service people etc)
  • by the time student graduates, the skills he is getting will be outdated; get used to studying a new profession every 7-10 years in the new reality

 

💎 Naveen K. Jain (CEO of InfoSpace, net worth used to be $8B, founder of Intelius)

  • Making money is like orgasm: if you focus on it you are never gonna get it! You have to enjoy the process!
  • Best if entrepreneur knows very little about his industry: he starts questioning the conventional wisdom & can disrupt the old ways of solving customer pain
  • you didn’t fail until you give up
  • human beings fail, entrepreneurs just pivot
  • if you want to build a $1B company, solve a $10B customer problem

 

💎 VCs Q&A panel

  • industries that will die: colleges, banks the way we know them, call centers, all sorts of intermediaries
  • packaged food (not frozen) market is very hot as consumers lose confidence in large corporations & turn more to local producers
  • current economic cycle is the longest in history due to new technologies continuously invented, old industries being disrupted
  • New York is in denial (banking, insurance, real estate sectors) of what is happening in tech, will hit them hard
  • investors love companies “customers painkillers”

 

💎 Jordan Belfort (the real Wolf of Wall Street portrayed by Leonardo Dicaprio, used to make $50M per year)

  • fantastic salesperson is not who turns a No into a Yes, but who instantly sees a firm No, doesn’t waste time on it, converts semi-Yes into closed deal
  • people form their opinion of you in the first 5 seconds
  • sale is a transfer of TRUST, confidence in yourself, in your product, in your company from you to a buyer
  • always take control of conversation when talking to clients, clients like experts

 

💎Gary Vaynerchuk

  • you absolutely have to be fantastic with Instagram
  • empathy is the most important factor in sales: think like the other person, what they care about
  • find a big industry where others are doing a bad job & disrupt it

 

💎Jimmy Wales, Wikipedia founder

  • launching  WikiTribune, sponsors neutral news platform

 

💎Simon Sinek, author, made most viewed TED talk 34M views

  • Always start with WHY (impact you want to make in your life)
  • In the 1880s George worked in a bank and saw that the rich always have real estate. He decided to buy also & made photos of objects as he was prospecting. The photos were bad, he improved & improved, & accidentally invented a film! In 1888, George presented it at a professional exhibition in London & everyone loved it! But no one bought it. The film was too grainy for the pros. He was flexible and decided to go to the mass market, where the granularity was not such a problem. So Kodak was born. Years later, the company invented a digital camera, but they were afraid that it would prevent sales of their main product, film, and blocked this direction (they became not flexible). Naturally, a little later digital camera was invented by another company and Kodak died.  So, always play by the open flexible playbook
  • I was at Microsoft forum and 80% of the speakers executives focused on “how to beat Apple”. At a conference at Apple, 💯% of the speakers focused on “how to solve the problems of our customers, give them the best tools to become the best in their professions and lives.” After the event, I shared a cab with the top-12th Apple executive, decided to stir the pot a little:    “- I just saw a new Microsoft tablet “Zoom”, it is so much better than your tablets!”  “Oh, I do not even doubt it!”   And then it dawned on me … everyone is playing a finite game (to reach a finite level of sales, to beat such a competitor), and great companies and entrepreneurs respect competitors, because competitors help them become the best version of themselves! Great companies play the infinite game – to leave legacy  …
  • Entrepreneurship is damn hard & lonely, build your support system (family, co-entrepreneurs, mentor)

 

💎Jack Weilch, CEO General Electric for 20 years, Developed the company from $ 30B to $ 400B

  • turn your company into “cool kids basement”, so that all the best want to work for you
  • ensure your product / service is very sticky (customers use it regularly)-
  • 1 on 1 meeting with a subordinate equals 1,000 speeches at a meeting
  • corporate Culture eats strategy for breakfast
  • reduced the number of levels in the company hierarchy from 29 to 6
  • the secret of the company growth: you must create an environment that people don’t want to be at home on Saturday, but want to come to work to develop your cool product
  • do not choose a hype industry to build a business, do what you love
  • considers the most promising online education

 

💎Sir Richard Branson

  • take at least 1 risk every day
  • screw it, let’s do it! (Motto)
  • like Mask, also working on hyperloop at a desert near Vegas (speed of 1,200 km/h)
  • Virgin Galactic is launching in 3-4 months. So far only 512 people were in space, he plans to send 500 a year
  • Now is the most ideal time to live.  The whole world is your market (no borders) and you have internet: when Branson started 50 years ago, there were two businessmen in Britain: he and the founder of The Body Shop
  • does sports at least 2 times per day (tennis): morning and evening, because you can put in more hours & be more creative with those endorphins in the blood
  • It turns out that not only Mask, but also Bezos (Amazon) are engaged in building rockets. They have them standard in the form of a long “bullet”, Branson’s team has made it unique, they are taking it up and at the height they drop it and it flies with passengers into space

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